“Building a Career in Sales”

Identifying yourself as top talent within Sales and Business Development

Irrespective of the surrounding economic climate, businesses, especially SMEs, will want to see an immediate value add from new additions to their team. You will be knowledgeable, and goal driven enough, to deliver this! There are, however, a number of skills that are always high on the list of essentials and desirables from hiring managers.

Client/account/customer centric approach

Whilst this does extend to all sectors, it highlights the need for knowledge of your client base. Listen to them. What do they need? You must work consultatively to understand the needs and introduce them to a solution that you are offering – whether that be a product or service.

Market knowledge

Understanding the market and sector in which you, and more importantly, your clients, operate. Sales is built on trust, and you will always yield the best results by offering a broad appreciation of your prospects/clients industry, as well as competitor information. 

Communication and relationship building skills

Whilst communication and relationship building may seem obvious, this is vital to making your life in sales easier. Retained and existing business is cemented through open lines of communication and further cement your value within that industry.

TCP – tenacity, consistency, persistence

Future employers will need to see your demonstrable achievements and successes, many of which surely will not have come without their challenges. You will have worked diligently to bounce back from certain rejections and the personal determination and want to overcome obstacles.

From an education perspective, a degree can sometimes be preferable for a technical sales role, for example life sciences within a similar field, they are seldom required. What is beneficial though, is potentially an apprenticeship or training programme at a junior level (senior ones are available from the same provider too):


Alternatively, throughout tenure with your employer you may be offered training opportunities:


You need to be working fully equipped and to the best of your abilities to ensure that the leading roles and vacancies are accessible to you.

Of course, there are a multitude of ways to guarantee you fantastic roles within progressive and exciting businesses, and we will ensure that you are the optimum match for your new employer, but these are just a few to help you on the rollercoaster that is Sales!


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